Sazgar Engineering Works (SAZEW) is set to introduce the ORA-07 EV, a Completely Built Unit (CBU) electric vehicle, to the Pakistani market in the coming days. The announcement was made in a notice to the Pakistan Stock Exchange (PSX) on Tuesday.
“We are pleased to inform you that the company is planning to launch a new imported CBU ‘ORA-07 EV’ electric vehicle within a couple of days, and bookings for these vehicles will commence accordingly,” Sazgar stated in the notice.
The ORA-07 is a sub-brand of Great Wall Motors (GWM), a leading Chinese automotive manufacturer specializing in electric vehicles. GWM is a significant player in the global automotive industry, with a portfolio that includes brands like Haval, Ora, and Tank, as well as the innovative automotive technology company Salon Mecha Technology Co., Ltd.
This launch follows Sazgar’s earlier entry into the electric vehicle market with the locally-assembled Haval Jolion Hybrid Electric Vehicle (HEV), which began pre-booking in April. In 2022, Sazgar completed the manufacturing facilities for Haval SUVs, and in 2021, the company received the government’s green-field status to produce these vehicles.
Sazgar, the largest rickshaw manufacturer in Pakistan, also exports three-wheel vehicles and has introduced another Chinese automaker, BAIC, to the local market with models like the D20, X25 crossover, and BJ40-Plus off-roader SUV.
Pakistan’s EV market is still in its early stages but is showing promising growth. Earlier this month, Chinese automotive giant BYD announced its official entry into Pakistan, with a grand brand launch scheduled for August 17. BYD has partnered with Mega Motor Company, a subsidiary of Hub Power Company Limited (Hubco), to introduce its range of electric and plug-in hybrid vehicles.
As Pakistan faces rising inflation, households are increasingly seeking alternatives to reduce costs. Solar energy adoption is growing, and the transition to electric vehicles is gaining traction. However, challenges such as underdeveloped charging infrastructure, high power tariffs, vehicle pricing, and consumer hesitation towards new technology remain significant obstacles for both companies and consumers.
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